hmmm… b2b companies invest a lot of their marketing budget into SEO, but still complain of not generating enough relevant leads. Wonder why?
More business <- Needs Relevant Leads <- Need Relevant web traffic <- Needs a SEO Strategy live and Kicking <- Needs Good Quality Content <- Needs a Good Content Strategy.
Hence eveything boils down to Content and its impact-value. Good content doesn’t mean stuffing it with keywords only. It means articulating thought leadership with relevant keywords without making it claustrophobic for the reader. Content that will change readers perspective. Content that will add value to the reader’s way of solving a particular challenge. Content that will empower the reader!
June 11th, 2010 at 1:03 am
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June 11th, 2010 at 2:44 am
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